About us
Midpoint MediaLab is a media company based in Washington, D.C., dedicated to strengthening innovative storytelling and media excellence through training, strategy, and digital solutions.
What We Do
Storytelling
We help individuals and organizations craft compelling narratives that resonate with their audiences. From simplifying complex ideas to driving action or simply entertaining, we specialize in content creation, including multimedia and digital videos, using cutting-edge formatting techniques rooted in journalistic excellence.
Website Design & Development
At Midpoint MediaLab, we specialize in creating dynamic, user-centric websites that effectively communicate your brand’s message. Our comprehensive web development services encompass every stage of the process—from information architecture and graphic design to intuitive user experience and ongoing maintenance.
Monitoring & Analysis
Understanding your media landscape is crucial. We provide tools and insights to track trends, assess campaign performance, and map public sentiment, ensuring your messages are timely, relevant, and effective.
Training & Capacity Building
Our in-person and online courses—currently available in Persian and soon in Arabic—are designed for both beginners and experienced journalists. From foundational skills to bespoke newsroom training, we don’t just teach journalism—we empower journalists to lead with integrity and impact.
Data-Driven Strategy
We turn numbers into narratives. Through data mining and analysis, we help media professionals optimize content strategies, boost engagement, and make informed decisions about audience targeting and distribution.
Media Strategy & Branding
With over two decades of experience, our team helps clients shape their identity and grow their influence. We offer distinctive, effective, and audience-focused custom strategies and modern branding solutions.
We’re here to support and fuel storytelling that makes a difference.
At Midpoint MediaLab, we care about facts.
About us
Midpoint MediaLab is an innovative limited liability Media company based in Washington, DC, committed to advancing ethical and professional journalism across the Middle East and in Persian-speaking countries.
Our mission is to train future journalists, empower current journalists, support the development of media outlets, and contribute to positive social and environmental change through a comprehensive suite of media initiatives.
Our team of experts comprises a unique fusion of seasoned journalists, researchers, trainers, web developers, and data scientists, with a solid, remarkable track record of spearheading impactful media productions, awareness-raising campaigns, as well as training for journalists and civil society activists.
We are committed to utilize our resources to elevate journalism standards and empower journalists with the knowledge and skills to navigate the dynamic mis/disinformation landscape, fostering a culture of responsible reporting and impactful storytelling.
We care about facts.